I was just made aware that Scratch Off Systems is now doing gift card printing. There's a new page on their site describing their gift card printing capability.

Gift Cards - Gift Card Printing

The main difference between the scratch and win printing and the gift card printing is that the scratch and win cards are paper and the gift cards are plastic. The gift cards need to be plastic in order to read the magnetic stripe on the back.

Gift cards are a great way to promote your business. By doing a gift card promotion you will increase your traffic by giving your customers a reason to come back to your store. I read a survey that showed 139 million people, 64 percent of the U.S. population purchased or received a gift card in the past year. And, more than half of those surveyed said they spent more than the initial value of the card they received.

Most businesses are realizing that the best way to maximize their gift card programs is by opting for reloadable gift cards. Reloading enables the user to add or load additional money onto a card once the initial value has been depleted a great way to encourage repeat visits by customers. And, many merchants now use gift cards to issue store credits or refunds, which is a great way to increase transactions while increasing customer loyalty.

If you are looking for a reliable gift card printer, then click on the link above.